Cookie Policy

Last Updated: 10-12-2025

Welcome to Mira Lane!

This Cookie Policy explains how Shelfpark Limited (trading as Mira Lane) uses cookies and similar technologies when you visit our website miralane.co.uk. It forms part of our Privacy Policy.
By continuing to browse our site after selecting your preferences, you agree to the use of cookies as described below.

What are cookies?
Cookies are small text files stored on your computer or mobile device when you visit a website. They help remember your preferences, improve performance, and make your shopping experience smoother.
Some cookies are deleted when you close your browser (session cookies), while others remain for a set period (persistent cookies).

Why we use cookies
We use cookies for the following purposes:

  • To make the website function properly – for example, to enable your cart, checkout and secure login.
  • To analyse how visitors use our site so that we can improve its performance.
  • To remember your choices such as language, region, or preferred products.
  • To personalise your experience and show relevant offers.
  • To measure the success of our advertising campaigns on Google and Meta.

We do not sell or share cookie data with third parties for their own marketing purposes.

Types of cookies we use

  • Strictly necessary cookies – essential for the website to operate, including cart functionality, secure checkout and site security.
  • Performance and analytics cookies – collect anonymous information about how visitors use our website and help us improve functionality.
  • Functional cookies – remember your preferences, such as region or language settings.
  • Marketing and advertising cookies – track browsing behaviour to show relevant ads and measure campaign performance.

Managing your cookies
When you first visit our website, you will see a cookie banner asking for your consent to use non-essential cookies.
You can choose to accept all, reject all, or customise your preferences. Essential cookies are always active, as they are required for the site to operate.

You can also manage or delete cookies directly through your browser settings:

  • Chrome: chrome://settings/cookies
  • Safari: Preferences → Privacy
  • Edge: Settings → Cookies and Site Permissions
  • Firefox: Options → Privacy & Security

Third-party cookies
Some cookies are set by trusted third parties to provide analytics and advertising services.
We currently use the following:

  • Google Analytics – to measure website traffic and understand user behaviour.
  • Meta Pixel (Facebook) – to measure and improve advertising effectiveness.
  • Shopify cookies – to manage cart sessions, checkout functionality and site security.

Each provider has its own privacy policy explaining how it handles data.

How long cookies stay active

  • Session cookies: deleted when you close your browser.
  • Analytics cookies (e.g., Google Analytics): may remain active for up to 24 months.
  • Marketing cookies (e.g., Meta Pixel): may last up to 3 months.
  • Preference cookies: typically last between 6 and 12 months.

Your rights

Under the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR), you have the right to:

  • Withdraw or change your cookie consent at any time.
  • Request access to or deletion of any personal data collected through cookies.
  • Object to the use of your data for marketing purposes.

To exercise these rights or ask questions about how we use cookies, you can contact us at: info@miralane.co.uk